Our farming roots
The changes caused by phylloxera
The first herd of goats
The Montbrú brand is born
After a few years carrying out lots of trials making cheeses from goat milk, in 1989, Pere and Imma decided to set themselves up legally as a cheese dairy. They chose the name Montbrú in honour of the farmhouse from which the dairy had originated (which, according to linguists, comes from the Latin term ‘monte bruno’ or ‘dark mountain’). Under this new brand, they made and produced whey cheeses, mató and semi-cured goat cheese, which they sold in Moià, other towns in the neighbouring counties and also in the city of Barcelona.
Taking part in Medieval festivals
Over the years, a new recreational activity became increasingly popular and gave a real boost to the cheese dairy: Medieval festivals. Montbrú is strongly committed to this new sector and, every weekend, we travel around towns across the region to sell our cheeses. This has helped to build brand awareness throughout Catalonia
A larger team
While Montbrú had been a small company in the 1990s with a team of just 4 people, by the start of the year 2000, there were already 10 people working in the factory and 15 livestock farmers across Catalonia working exclusively for the Montbrú dairy.
The new factory
Growing demand for our products meant that we were outgrowing our little factory and had to look for new premises. We decided to make a large investment and build a factory with the latest technology in the village itself, in Moià. This new factory enabled us to work more comfortably and more efficiently to make our products, as well as maintaining our traditional production methods. As well as the new factory, the company also opened its new offices in the town.
Montbrú’s new image
We underwent the largest and most significant change of image that we have ever had. We changed the logo to the one we still use to this day. The new design shows drawings of prehistoric animals, which we chose to represent the strong links that the Moianès region has to the Coves del Toll caves. We also changed the colours of the labels and designed new packets and packaging to give the brand a fresh image that conveyed our three key values: quality, tradition and innovation.
Our first international gold award
With our Sarró de Cabra, we won the gold award at the World Cheese Awards, an international accolade that gave a great boost to the brand, putting it on a level with the most prestigious cheeses in the world.
Consolidation and regional network
The cheese dairy grew to reach a team of 40 workers in the factory and 40 livestock farmers, including goats, cows, buffalo and sheep throughout the region.